Built From
the Ground
Up. Still
Growing.
I didn't start with a playbook. I started in New Orleans with a clear strategy and a deep conviction that search marketing could genuinely transform the businesses I worked with.
It Started
in New Orleans.
I opened NOLA Digital Marketing and SEO because New Orleans felt like the right place to build something. The city has an energy that's hard to describe — warm, welcoming, entrepreneurial in its own way. It was a great market to cut my teeth in, and the community made it feel like home.
Before that I'd spent years as a website manager and in e-commerce — but I kept getting pulled toward professional services. Law firms, healthcare practices, dental groups. These were businesses where SEO could make a real, measurable difference in someone's livelihood. That's when I knew where I wanted to plant my flag.
I got to work in New Orleans — and I haven't stopped since.
From there I grew — from pure SEO into paid ads and website design, because I kept seeing the same thing: great search strategy falls flat on a site that doesn't convert. So we built the full picture.
I expanded into St. Louis when my husband and I settled here, and then into Chicago because the market demanded it. Three cities. Three local footprints. And then I looked at what we'd built and realized — these aren't three separate businesses. They're one.
That's when The Search Marketing Group was born. Same local ties, same community relationships, same city-level expertise — but with the strategy and firepower of a national agency behind it.
to Nationwide.
Founded in New Orleans with a focus on SEO for local professional service businesses. Built a reputation in a warm, competitive, and deeply community-driven market.
Moved into the St. Louis market — a city that rewards consistency and long-term relationships. Added paid ads and website design to the service mix as client needs evolved.
Entered the Chicago market — the most competitive of the three. Built a reputation for getting results in a landscape where average agencies simply don't survive.
Three brands, one powerhouse. The Search Marketing Group brings it all under one roof — with the local depth of three city-level agencies and the reach of a national firm.
SEO Isn't
a Tactic.
It's a Foundation.
I spent the early part of my career doing forensic SEO — digging into what was broken, fixing it, and watching businesses recover. Over time I realized the more important work wasn't fixing problems. It was building something that didn't break in the first place.
Now I do the strategic side of things. The technical formula is real — once you understand what competition demands, it becomes almost systematic. What's harder, and more interesting, is the layer beyond that: how does search fit into the brand as a whole? How does it fuel growth, not just rankings?
That's the question I show up to answer for every client we work with.
Taking Search
Marketing
to the Stage.
I started doing seminars because I kept seeing the same knowledge gap. Business owners and marketing teams were investing in search without really understanding it — and that made them vulnerable.
So I started teaching. Every quarter I host Keys to Digital Marketing — an online seminar on how to build a scalable marketing plan that actually works for your business. It's practical, plain-English, and built for professional service firms who want to compete, not just participate.
A quarterly online seminar on building a scalable, effective marketing plan for professional service businesses. Plain-English strategy, real frameworks, no fluff.
Deep Local Roots.
New Orleans is where I built my foundation. The city taught me how to build relationships, earn trust, and compete in a market where reputation is everything. It will always be home base.
Explore NOLA →St. Louis is home now — and where The Search Marketing Group is headquartered. It's a market that rewards consistency and long-term thinking, which fits the way we work perfectly.
Explore STL →Chicago is the most competitive market we operate in — and that's exactly why we're there. If your search strategy can win in Chicago, it can win anywhere.
Explore CHI →Let's Talk
About Your
Market.
Whether you're looking for a search agency to run your campaigns, a training program for your internal team, or a fractional CMO to lead your marketing — the first step is a conversation.