We Execute — Agency Services — The Search Marketing Group
We Execute — Agency Services

Search
Marketing
Done Right.

We run your SEO, AIO, paid campaigns, and website so you can focus on running your business. No fluff, no vanity metrics — just qualified leads and measurable growth.

13+
Years executing search strategy
94%
Client retention rate
4x
Average client ROI
3
Specialty markets — nationwide reach
STL
NOLA · CHI · Nationwide
100%
Transparent reporting
What we do

The Full Picture.
Executed Well.

Most agencies specialize in one channel and call it a strategy. We look at the full picture — organic search, AI visibility, paid campaigns, and your website — and build a plan where every piece reinforces the others.

We work with a select number of professional service clients. When you're with us, you get a dedicated strategist, full-funnel reporting, and a team that moves as fast as your market does.

"We don't send reports and disappear. We show up every month with a clear picture of what's working, what's not, and exactly what we're doing about it."

No long-term contracts. No bloated retainers. No account managers who've never touched your campaign. Just a senior strategist who knows your business and a team that's accountable to your results.

01
Service One
SEO & AIO

Search engine optimization has been the foundation of our practice since 2013. Now we've added AIO — AI Optimization — because the firms that get cited in ChatGPT, Perplexity, and Google AI Overviews today will own the next decade of organic search.

We build for both. Technical foundations that rank in traditional search, and content and authority signals that get you cited in AI-powered results.

Get a Free SEO Audit
Technical SEO Foundation
Site architecture, crawlability, Core Web Vitals, schema markup, internal linking — everything Google needs to understand and trust your site.
Local SEO & Google Business Profile
Dominate "near me" searches in your city. GBP optimization, local citations, review strategy, and map pack rankings.
Content Strategy & Optimization
Keyword research, content calendar, on-page optimization, and E-E-A-T signals that build authority in your practice area.
AIO — AI Search Optimization
Structured data, entity optimization, and prompt-friendly content that gets your firm cited in ChatGPT, Perplexity, and Google AI Overviews.
Monthly Reporting & Strategy Calls
Clear reporting on rankings, traffic, and conversions — with a monthly call to review, adjust, and stay ahead of algorithm changes.
02
Service Two
PPC Management

Paid search done right is one of the fastest ways to put your firm in front of qualified prospects. Done wrong, it's an expensive way to generate clicks that never convert.

We build Google Ads campaigns around buyer intent — the keywords people type when they're ready to hire, not just browsing. Every dollar tracked, every conversion optimized.

Get a Free PPC Audit
Campaign Architecture & Setup
Properly structured campaigns with tightly themed ad groups, match type strategy, and conversion tracking built from the ground up.
Keyword Strategy & Negative Keywords
High-intent keyword targeting with an aggressive negative keyword list that stops your budget from burning on irrelevant clicks.
Ad Copy & Landing Page Strategy
Compelling ad copy tested across multiple variations, paired with landing page recommendations that convert clicks into calls.
Bid Management & Budget Optimization
Active bid management and budget allocation across campaigns to maximize your ROAS — not just your click volume.
Transparent Reporting
Monthly reports showing cost-per-click, cost-per-lead, conversion rates, and ROAS — so you always know exactly what your ad spend is doing.
03
Service Three
Website Design
& Management

A great SEO strategy falls flat on a website that doesn't convert. We design and build sites that are optimized for search from the ground up — fast, clean, and built to turn visitors into clients.

And we don't disappear after launch. Monthly website management means your site stays updated, secure, and optimized as your business grows.

Discuss Your Website
Search-First Web Design
Every site we build is designed with SEO baked in from day one — site structure, URL architecture, page speed, and on-page optimization included.
Conversion-Focused Layout
Clear calls to action, trust signals, and page flow that guides visitors toward contacting you — not bouncing to a competitor.
Platform Expertise
We build on Squarespace and WordPress — platforms that give you flexibility without sacrificing performance or search visibility.
Monthly Website Management
Content updates, plugin maintenance, security monitoring, and ongoing optimization — so your site stays sharp long after launch.
Schema & Structured Data
LocalBusiness, Organization, and practice-area schema implemented correctly so search engines and AI tools understand exactly who you are and what you do.
Law Firms

Personal injury, family law, criminal defense, business law — we know how legal clients search and what it takes to rank in a competitive legal market.

Medspa & Aesthetics

Multi-location practices competing for high-value clients. Local SEO, Google Ads, and websites that convert visitors into booked appointments.

Dental Practices

General, cosmetic, and specialty dental groups looking to grow their patient base through search — not just word of mouth.

Healthcare Providers

Private practices and specialty providers navigating a complex, competitive search landscape where trust signals and local authority matter most.

B2B Professional Services

Accounting firms, financial advisors, consultants, and insurance providers who want search working as hard as their team does.

How we work
From Audit
to Results.
01
Free Audit & Discovery

We start with a comprehensive audit of your current search presence — technical SEO, local visibility, paid campaigns, and competitor landscape. You get a clear picture of where you stand before we ever talk about working together.

02
Strategy & Roadmap

Based on the audit, we build a prioritized roadmap — what we tackle first, why, and what results you can expect. No generic plans. Everything is built around your market, your competition, and your goals.

03
Execution & Optimization

We get to work. Technical fixes, content, campaigns, and website improvements — all moving simultaneously. You have one point of contact who knows your account inside and out.

04
Report, Review & Grow

Every month you get a clear report and a strategy call. We review what moved, what we're adjusting, and what's next. No surprises, no hiding behind vanity metrics.

Industries we serve
We Know Your
Market.
We don't work with everyone. We specialize in professional service businesses where search marketing has a direct, measurable impact on revenue.
Legal

High-intent legal searches are among the most competitive in any local market. We know how to win them.

Personal injury
Family law
Criminal defense
Business law
Aesthetic Medicine

Botox, fillers, laser treatments — high-value services that require high-visibility search presence to compete.

Medspa
Aesthetics
Wellness
Skin clinics
Dental

From single-location practices to multi-site dental groups looking to grow new patient acquisition through search.

General dentistry
Cosmetic
Orthodontics
Implants
Healthcare

Private practices and specialty providers who need local authority and trust signals to compete in regulated search categories.

Private practice
Specialty care
Urgent care
Multi-location
Financial Services

RIAs, insurance brokers, wealth managers, and CPAs competing in high-trust, high-value search categories.

Wealth management
Insurance
CPA firms
Financial planning
Home Services & Contractors

Roofing, HVAC, remodeling — businesses where local search dominance translates directly to booked jobs.

Roofing
HVAC
Remodeling
Restoration
Client results
What Our Clients Say

"Our organic traffic tripled in six months. The ROI speaks for itself — this team simply delivers."

Jessica M. — Medspa Owner, St. Louis

"We went from page 4 to the top 3 results in our primary practice area. New client calls doubled within 90 days."

David R. — Law Firm Partner, Chicago

"Our PPC cost-per-lead dropped 40% in the first quarter. The level of detail in their reporting is unlike any agency we've worked with."

Camille T. — Dental Group, New Orleans
Where we work
Home Markets.
Nationwide Reach.
St. Louis
Missouri · Home Market

Our headquarters and longest-running market. We know STL's competitive landscape from Clayton to Chesterfield — and we know what it takes to rank here.

Explore STL →
New Orleans
Louisiana · Specialty Market

Where it all started. We've been building search presence for New Orleans businesses since 2013 — and we know this market like no national agency can.

Explore NOLA →
Chicago
Illinois · Specialty Market

The most competitive market we operate in. If your search strategy can win in Chicago, it can win anywhere.

Explore CHI →
Nationwide
Wherever you are

Our specialty is STL, NOLA, and CHI — but our services extend to professional service businesses across the United States.

Get in touch →
Ready to get started?

Let's See
Where You
Stand.

Start with a free audit. We'll review your current SEO, local visibility, and paid campaigns — and show you exactly where you're losing ground to competitors. No commitment, no sales pitch. Just clarity.

What's in the free audit

A comprehensive review of your current search presence — delivered within 5 business days.

Technical SEO health check — what's broken and what it's costing you
Local search visibility — how you show up in your city vs. your competitors
AIO assessment — whether you're being cited in AI search results
PPC review — if you're running ads, we'll show you what's working and what's wasted
Competitor gap analysis — where they're beating you and how we close the gap