Paid Ads That
Actually Convert.
Google Ads done right is one of the fastest ways to put your firm in front of qualified buyers. Done wrong, it's an expensive way to generate clicks that never turn into clients. We know the difference.
Your Clients Are
Searching. Are You
Showing Up First?
When someone searches "personal injury attorney St. Louis" or "medspa near me Chicago," the businesses at the top of the results page get the call. Google Ads puts you there — immediately, predictably, and in front of buyers who are ready to act right now.
Unlike SEO, paid search delivers results from day one. No waiting months for rankings to build. If someone is searching for your services today, a well-managed Google Ads campaign makes sure they find you today.
The key word is well-managed. Most PPC campaigns underperform because of poor campaign structure, weak keyword strategy, and zero bid optimization. We fix all three — and we show you exactly what your money is doing every month.
Schedule a Free ConsultationPaid search works best when it's built around buyer intent — the specific searches that signal someone is ready to hire, not just browsing. We build campaigns around those searches, with ad copy and landing pages designed to convert.
And we don't mark up your ad spend. You pay Google directly. We charge for the strategy, management, and optimization — not a percentage of your budget. That means our incentives are aligned with your results, not your spend.
PPC Engagements.
Properly structured campaigns with tightly themed ad groups, logical keyword organization, and conversion tracking built from the ground up. A strong structure is the foundation everything else depends on.
Deep keyword research focused on high-intent searches — the terms people type when they're ready to hire, not just browsing. Precise match type strategy so your budget goes toward buyers, not browsers.
An aggressive negative keyword list that prevents your ads from showing on irrelevant searches. This is where most agencies leave money on the table. We don't.
Compelling ad copy written for your industry and tested across multiple variations. We find what resonates with your audience and continuously improve click-through and conversion rates.
Active bid management and budget allocation across campaigns to maximize your ROAS. We adjust daily based on performance data — not once a month when it's too late to matter.
Recommendations on landing page structure, copy, and calls to action that convert clicks into calls. A great ad that sends traffic to a weak page wastes every dollar you spend.
Full conversion tracking setup — calls, form fills, and live chats — so we know exactly which ads and keywords are generating leads, not just clicks.
For qualifying businesses, we manage Google Local Services Ads alongside standard Google Ads — giving you premium placement above organic results and paid search for the highest-intent local searches.
A clear monthly report covering cost-per-click, cost-per-lead, conversion rates, and ROAS — with a strategy call to review what moved and what we're adjusting. No hiding behind vanity metrics.
to First Call.
If you're already running ads, we audit your existing campaigns — structure, keywords, ad copy, landing pages, and spend efficiency. We show you exactly what's working, what's wasted, and what needs to change.
We build your campaign from scratch — or rebuild what you have. Keyword strategy, ad group structure, ad copy, negative keyword list, and conversion tracking all set up before a single dollar is spent.
We launch and watch closely — adjusting bids, pausing underperformers, testing new ad variations, and expanding what's working. The first 30–60 days are the most active as we learn your market.
Monthly reporting, strategy calls, and continuous optimization. As performance data builds, we get smarter about exactly where to spend your budget to maximize cost-per-lead and ROAS.
Social Advertising.
Campaigns Aren't Working.
You're spending thousands a month and the phone isn't ringing. Budget is burning on clicks that never convert — wrong keywords, weak ads, or poor landing pages.
Your ads are showing for searches that will never become clients. Without aggressive negative keywords, you're paying for irrelevant traffic constantly.
Broad match keywords cast too wide a net. Without precise match types and tight ad groups, your budget is spread across searches that have nothing to do with your business.
You don't know which ads or keywords are actually generating calls. Without proper tracking, optimization is impossible — you're flying blind.
Your agency shows you traffic numbers but never talks about leads or cost-per-acquisition. Clicks don't pay your bills — clients do.
As we optimize, your cost-per-lead decreases. We track it monthly and show you exactly how efficiency is improving over time.
We build campaigns around buyer-intent searches — the terms people type when they're ready to hire. Higher quality clicks, higher close rates.
Every call, every form fill, every chat tracked back to the specific ad and keyword that generated it. You always know where your leads are coming from.
Monthly reports showing cost-per-lead, ROAS, and conversion rates — not impressions. You know exactly what your ad spend is doing every single month.
One dedicated person manages your campaigns — not a rotating junior team. They know your market, your clients, and your goals inside and out.
Professional Services.
Legal PPC is the most competitive category in local paid search. We know how to win it — with tightly structured campaigns, high-intent keywords, and ad copy that speaks to someone who needs an attorney right now.
High-value aesthetic services with excellent margins — Botox, fillers, laser treatments — that justify aggressive PPC investment when the campaigns are built to convert.
New patient acquisition through paid search — targeting high-value procedures and local searches that bring in patients ready to book. Implants, cosmetic work, and general dentistry campaigns built to fill your schedule.
Private practices and specialty providers competing for patients in a complex, regulated search category. We build compliant, high-performing campaigns that fill your appointment calendar.
Emergency and high-intent home services searches convert fast — roofing, HVAC, restoration, remodeling. PPC puts you at the top when someone needs help right now and is ready to call.
CPA firms, financial advisors, insurance brokers, and consultants competing for high-value B2B and consumer clients in a credibility-driven search environment.
Clients Say
"Our PPC cost-per-lead dropped 40% in the first quarter. The level of detail in their reporting is unlike any agency we've worked with."
"Mac and her team carefully watch expenses to make sure we're only spending in areas showing a positive return. If Mac says they will do it, they 100% deliver."
"We went from invisible to booked solid within 60 days of launching our Google Ads campaign. They know exactly what they're doing."
Straight Answers.
It depends on your market, industry, and goals — but most professional service businesses see strong results starting at $1,500–$3,000 per month in ad spend. Highly competitive categories like personal injury law in a major metro require more. We'll tell you honestly what's realistic for your market before you commit to anything.
No. You pay Google directly for your ad spend — we never touch those funds. We charge a flat management fee for strategy, campaign management, and optimization. That means our interests are aligned with your performance, not your budget size.
Most well-structured campaigns begin generating leads within the first 2–4 weeks. The first 60–90 days are the learning and optimization phase — we're gathering data, adjusting bids, and tightening targeting. Results typically improve significantly after the first quarter as optimization compounds.
Yes — and this is often where we see the fastest results. We audit your existing campaigns, identify what's wasting budget, and restructure from there. Most inherited accounts have significant inefficiencies that we can address quickly to improve performance without increasing spend.
Our specialty is Google Ads — search, display, and Local Services Ads. For professional service businesses, search intent targeting almost always outperforms social advertising because you're reaching people who are actively looking for your services, not interrupting them while they scroll. We'll tell you honestly if social makes sense for your specific goals.
We track what actually matters — cost-per-lead, cost-per-acquisition, and ROAS. Not impressions, not clicks, not "reach." Every month you get a report showing exactly what your ad spend generated in leads and what each one cost. That's the only metric that tells you whether the investment is working.
Let's See What
Your Ads Are
Actually Doing.
Start with a free PPC audit. If you're already running ads, we'll show you exactly what's working, what's wasted, and what a well-built campaign could do differently. No commitment, no sales pitch.
A real review of your current paid search presence — not a generic report. Built around your market, your competitors, and your goals.