Your Marketing
Needs a
Leader.
Not another agency sending reports. Not a junior coordinator making it up as they go. A senior marketing leader who owns your strategy, holds your team accountable, and drives your business forward — without the cost of a full-time hire.
Setting direction, owning outcomes, and making sure every marketing dollar is working toward a clear business goal.
Annual marketing plan, channel mix, and budget allocation built around your revenue goals — not generic best practices.
We manage your vendors, hold your internal team accountable, and make sure nothing falls through the cracks.
Senior Leadership.
Without the
Full-Time Cost.
A fractional CMO is a senior marketing executive who works with your business on a part-time retainer basis. You get the strategic thinking, leadership experience, and market expertise of a Chief Marketing Officer — at a fraction of what it costs to hire one full-time.
For most professional service firms, a full-time CMO is a $150,000+ annual commitment. A fractional engagement gives you that same level of strategic leadership for a monthly retainer that makes sense for your stage of growth.
What makes our fractional CMO engagement different is that it's built on Deep, active search marketing expertise. We're not consultants who theorize — we're practitioners who execute. When we set a strategy, we know exactly what it takes to deliver it.
You Don't Need
More Tactics.
You Need Direction.
Revenue is growing but your marketing is reactive — no clear strategy, no accountability, no one owning the big picture. You need a leader, not another vendor.
You're paying an SEO agency, a social media manager, a PR firm — but nobody's coordinating them or holding them to a shared strategy. Money is being spent. Results are unclear.
You know you need senior marketing leadership. You're not at the stage where a $150K+ full-time hire makes sense. A fractional engagement gives you that leadership now, at your scale.
You have a marketing coordinator or small team who are capable but don't have senior strategic leadership above them. We fill that gap without adding headcount.
You suspect your agencies aren't performing — but you don't have the expertise to evaluate them. We do. We'll tell you exactly what's working, what isn't, and what to do about it.
Expansion, rebranding, launching a new service line — these moments demand senior strategic thinking. We bring the experience to navigate them without costly trial and error.
Does. Done.
A full annual marketing plan built around your revenue goals — channels, budget allocation, priorities, and timelines. Reviewed and updated quarterly.
We tell you exactly where to spend your marketing budget and why. No more guessing whether to invest in SEO, paid ads, content, or brand.
We manage your outside vendors — setting expectations, reviewing their work, holding them accountable to your goals, and replacing them when necessary.
Your in-house marketing staff gets a senior leader. We set their priorities, review their work, and develop their capabilities over time.
Our deep expertise in SEO, AIO, and paid search means your digital strategy is built by someone who's actually executed it — not just theorized about it.
Regular reporting to ownership or leadership, presented in plain language. Plus direct access to your fractional CMO between sessions for decisions that can't wait.
How We
Work Together.
A fractional CMO engagement isn't a project. It's an ongoing strategic relationship — one where we get to know your business deeply and show up consistently as a true member of your leadership team.
Every engagement is scoped around what your business actually needs. Some clients want to start with a deep strategy assessment. Others want to jump straight into ongoing leadership. We follow your lead.
We start with an honest conversation about where your marketing is today, where it needs to go, and whether a fractional CMO engagement is the right fit. We'll tell you if it's not.
Deep dive into your business, team, vendors, and current marketing performance. We audit everything, identify gaps, and deliver a comprehensive marketing strategy and roadmap — on a timeline that works for you.
Regular strategy sessions, vendor oversight, team leadership, reporting to ownership, and direct access between sessions. We show up as a real member of your leadership team.
Every quarter we step back, review progress against goals, and update the roadmap. Markets change. What worked last quarter may need to shift. We stay ahead of it.
Fractional CMO vs.
Your Other Options.
— TSMG
This Isn't
for Everyone.
A fractional CMO engagement works when there's real strategic work to be done. If you need someone to post on Instagram or manage a single ad campaign, this isn't the right fit — and we'll tell you that on the first call.
The firms that get the most from this engagement are the ones that are serious about growth, willing to invest in strategy, and ready to make marketing a real part of their leadership conversation.
"Having a fractional CMO who actually understands search at a deep level is rare. They didn't just set a strategy — they overhauled how we think about marketing as a leadership team."
Asked.
It varies by engagement, but most clients are in the 10–20 hour per month range. Some need more during a launch or rebrand, others need less during stable periods. We scope based on what you actually need, not a fixed number.
Neither, unless that's what's needed. Most often we lead and coordinate your existing team and vendors — giving them clear direction and holding them accountable. If something isn't working, we'll tell you and help you make the change.
Consultants deliver recommendations and leave. A fractional CMO stays in the engagement, owns the outcomes, and is accountable to results over time. We show up like a leadership team member, not an outside advisor.
Yes — and it often makes sense. If you want a fractional CMO to lead strategy while we also execute your SEO, PPC, and web management, we can structure that engagement. It creates a clean, fully integrated marketing operation.
Our fractional CMO work follows the same focus as our agency: professional service businesses — law firms, medspa groups, dental practices, healthcare providers, and B2B professional services. We know these industries and we know what marketing leadership looks like in them.
A 30-minute discovery call. We'll talk through where your marketing is today, what leadership gaps exist, and whether this is the right fit. If it's a fit, we'll build a scope around exactly what you need. If it isn't, we'll tell you what would serve you better.
Let's Talk About
Your Marketing
Leadership.
The first step is a 30-minute discovery call. We'll be honest about whether this is the right engagement for your business — and if it is, we'll show you exactly what it could look like.