Website Design & Management — Built for Search, Built to Convert — The Search Marketing Group
Website Design & Management — The Search Marketing Group

Your Website
Should Work as
Hard as You Do.

A great search strategy falls flat on a site that doesn't convert. We design and build websites for professional service businesses that are fast, search-optimized from day one, and built to turn visitors into clients.

Website design and monthly management for law firms, medspa groups, dental practices, healthcare providers, and B2B professional services across St. Louis, New Orleans, Chicago, and nationwide.
94%
Client retention rate
4x
Average client ROI
#1
Rankings for clients we've built sites for
100%
Search-optimized from day one
SEO
Built in — not bolted on after
3
Specialty markets · Nationwide reach
Why your website matters more than you think

Your Website Is
Either Your Best
Asset or Your
Biggest Liability.

Most professional service websites are built to look good at launch and forgotten after. No SEO foundation, no conversion strategy, no ongoing management. They sit there looking fine while competitors with smarter sites take the clients that should be yours.

We build sites differently. Every site we deliver is built with search optimization at its core — not added as an afterthought. Technical structure, site speed, schema markup, and conversion-focused layout are part of the design, not optional extras.

And we don't disappear after launch. Monthly management keeps your site updated, secure, and continuously optimized as your business and your market evolve.

Discuss Your Website
"We build websites the way we'd want our own built — with SEO in the foundation, conversion in the layout, and someone accountable after launch."

The businesses winning in search right now aren't just doing better SEO. They have better websites — faster, cleaner, more authoritative, and more focused on getting visitors to take action.

Whether you need a brand new site or a complete rebuild, we bring the same approach: search first, conversion always, management ongoing.

What's included
Everything in Our
Website Engagements.
Every website engagement is scoped around your business, your industry, and your goals. No templates, no shortcuts — every site is built from the ground up for your specific market.
01
Search-First Design Strategy

Before we design a single page, we map your keyword strategy, site architecture, and URL structure. SEO is built into the foundation — not retrofitted after the site is already live.

02
Custom Website Design

Professional, conversion-focused design tailored to your brand and your industry. Clean, fast, and built to establish authority and trust with your ideal client from the first page they land on.

03
Conversion-Focused Layout

Clear calls to action, strategic page flow, trust signals, and contact forms positioned where they convert. Every page is designed to move visitors toward taking action — calling, booking, or reaching out.

04
On-Page SEO Implementation

Title tags, meta descriptions, header structure, internal linking, and keyword optimization implemented on every page at launch — not left as a to-do list for later.

05
Schema Markup & Structured Data

LocalBusiness, Organization, FAQ, and practice-area schema implemented correctly so search engines and AI tools understand exactly who you are, where you are, and what you do.

06
Site Speed & Core Web Vitals

Fast-loading pages that score well on Google's Core Web Vitals. Site speed is both a ranking factor and a conversion factor — slow sites lose on both fronts.

07
Google Analytics & Search Console Setup

Full GA4 and Google Search Console configuration at launch so you have a baseline for tracking performance from day one — and we have the data we need to optimize.

08
Mobile Optimization

Every site we build is fully responsive and optimized for mobile — not just scaled down. With the majority of searches happening on mobile, this is non-negotiable.

09
Monthly Website Management

Content updates, plugin maintenance, security monitoring, performance tracking, and ongoing optimization — so your site stays sharp, secure, and effective long after launch.

How we work
From Discovery
to Live.
Most website engagements are completed in 6–10 weeks depending on scope, content readiness, and revision cycles.
01
Discovery & Strategy

We start with your goals, your audience, and your market. Keyword mapping, competitor analysis, site architecture, and platform selection all happen before any design work begins.

02
Design & Development

Custom design built around your brand, your industry, and your conversion goals. SEO structure, schema, and technical optimization are built in at every stage — not added at the end.

03
Review & Launch

Full pre-launch QA — speed testing, mobile review, SEO audit, schema validation, and form testing. We don't go live until everything is right.

04
Ongoing Management

Monthly management keeps your site updated, secure, and performing. Content updates, performance monitoring, and ongoing optimization as your market and your business evolve.

SEO built in from day one

Not an Add-On.
Part of the Build.

Most web designers build sites that look great and rank poorly. SEO is treated as someone else's job — a layer added after launch by a different vendor. We do it differently.

Every site we build is designed to rank. Technical structure, URL architecture, page speed, schema markup, and on-page optimization are part of our design process — not optional extras.

Technical SEO foundation

Site architecture, crawlability, canonical tags, and XML sitemaps built correctly from day one.

Schema markup on every page

LocalBusiness, Organization, FAQ, and practice-area schema telling search engines and AI tools exactly who you are.

Speed and Core Web Vitals

Optimized images, clean code, and fast hosting — because slow sites rank lower and convert less.

AIO and AI search ready

Structured content and entity signals that help AI tools like ChatGPT and Google AI Overviews understand and cite your business.

Why Most Websites
Fail to Rank.

The most common problem we see when auditing existing sites is that SEO was never part of the build. Title tags are generic, headings are used for styling rather than structure, schema is missing, page speed is poor, and internal linking is an afterthought.

These aren't small issues. They're structural problems that compound over time — making every SEO effort more expensive and less effective than it should be.

When we build a site, we eliminate those problems before they start. The result is a platform that your SEO strategy can actually run on — rather than one that fights it at every turn.

Discuss Your Website
Common website problems we fix
Signs Your Current
Website Is Costing You Clients.
What a bad website looks like
✗
Slow load times

Pages that take more than 3 seconds to load lose over half their visitors before they've seen a single word. Speed is a ranking factor and a conversion factor.

✗
No SEO foundation

Generic title tags, missing meta descriptions, poor heading structure, and no schema — the technical basics that separate a site that ranks from one that doesn't.

✗
Looks great, converts poorly

Beautiful design with no clear call to action, buried contact information, and no strategy for moving visitors toward reaching out. Traffic that never becomes leads.

✗
Not mobile optimized

A site that works fine on desktop but breaks or frustrates on mobile — where the majority of your potential clients are searching from.

✗
No one managing it

A site that was built and abandoned — outdated content, broken plugins, security vulnerabilities, and no ongoing optimization as search evolves.

What our clients experience
✓
Fast, clean, and technically sound

Sites that score well on Core Web Vitals, load fast on every device, and give Google every signal it needs to rank you confidently.

✓
SEO built in from the start

Technical foundation, on-page optimization, schema, and site architecture all in place at launch — so your SEO strategy has a platform to run on.

✓
Designed to convert

Clear calls to action, strategic page flow, and contact options positioned where visitors are ready to reach out. More leads from the same traffic.

✓
Fully mobile optimized

A consistent, professional experience on every device — because your clients are searching on their phones and your site needs to work perfectly there.

✓
Managed and maintained monthly

Ongoing updates, security monitoring, performance tracking, and optimization — so your site is always current, secure, and working as hard as it should be.

Industries we serve
Built for
Professional Services.
We build websites for professional service businesses where credibility, trust, and search visibility are what separate the firms that grow from the ones that stay stuck.
Law Firms & Attorneys

Legal websites that establish authority, rank for practice area searches, and convert visitors into consultations. Built to compete in one of the most competitive local search categories there is.

Medspa & Aesthetics

High-end design that matches the premium nature of aesthetic services — with local SEO, treatment-level pages, and booking-focused conversion strategy built in from the start.

Dental Practices

Patient-focused websites designed to rank for local dental searches, build trust, and make booking easy. From single-location practices to multi-site dental groups.

Healthcare Providers

HIPAA-aware, E-E-A-T optimized websites for private practices and specialty providers. Built to rank in a regulated search environment where credibility signals are everything.

Home Services & Contractors

Fast, conversion-focused sites for roofing, HVAC, remodeling, and restoration businesses where local search dominance and a clear call to action are what drive booked jobs.

B2B Professional Services

CPA firms, financial advisors, consultants, and insurance providers that need a credible, authoritative web presence to compete for high-value B2B and consumer clients.

Client results
What Our Clients
Say About Their Sites

"Mac and her team managed the entire rebuild, redesign and launch of our new website. If Mac says they will do it, they 100% deliver."

Robert Barger — Rapid Collections, St. Louis

"They got us ranking fast and fixed many issues our original web developer should have done right in the first place. They've gone above and beyond."

Matthew F. — JLee's Carpet & Floors, St. Louis

"Mac designed a beautiful and well functioning website for my business. She is very knowledgeable in the field and I have been very pleased with her work."

William Barousse — Barousse Law LLC, New Orleans
Common questions
Website Questions,
Straight Answers.
How long does a website build take?

Most engagements are completed in 6–10 weeks depending on scope, content readiness, and revision cycles. The biggest variable is usually content — how quickly you can provide copy, photos, and approvals. We'll give you a realistic timeline in our first conversation.

Do I own my website after it's built?

Yes — always. You own your domain, your hosting account, and your website. We never hold client assets hostage. If you ever decide to move on, everything transfers to you cleanly. That's not negotiable.

What platform will you build my website on?

We're platform-agnostic — we work with whatever is the right fit for your business, goals, and budget. We'll make a recommendation after learning more about your needs in our first conversation. What matters is that the platform serves your business well, not that we have a preference.

Can you rebuild an existing website?

Yes — and this is often where we see the fastest results. We audit your existing site, identify what's working and what's not, and rebuild with the problems fixed. Most existing professional service sites have significant technical SEO issues that a rebuild resolves immediately.

What's included in monthly management?

Content updates, plugin and security maintenance, performance monitoring, Core Web Vitals tracking, and ongoing SEO optimization as search evolves. Monthly management is what keeps a site performing long after launch — not just keeping the lights on, but actively improving.

Do you write the content for the website?

We can — and for most clients we recommend it. We write SEO-optimized copy for every page based on your keyword strategy, your brand voice, and your audience. If you prefer to provide your own content, we'll give you a clear brief and optimize what you provide. Either approach works.

Ready to get started?

Let's Talk About
Your Website.

Whether you need a brand new site, a complete rebuild, or monthly management for what you have — the first step is a conversation. We'll tell you honestly what we'd recommend and what it would take.

No commitment required · We'll tell you honestly if it's not the right fit
What to expect in the first conversation

A 30-minute call where we review your current site, talk through your goals, and give you an honest assessment of what we'd do differently.

Review of your current site — what's working, what's not, and what it's costing you
Platform recommendation — Squarespace or WordPress, based on your specific needs
SEO audit — the technical issues we'd fix in a rebuild
Scope and timeline — a realistic picture of what the engagement would look like
Honest assessment — we'll tell you if a rebuild is the right move or if there's a faster path